Reflecting innovation, technology and growth with a brand evolution

Having grown quickly and consistently over the years, Ace Oil Tools recognised the need for a brand evolution which would give them an identity foundation to support further international growth.

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Services

Updated logo 


Revised visual identity 


New core messaging

 

New brand guidelines 


Website design & development 


Business cards 


Product literature 


Ongoing support


Summary

Having grown quickly and consistently over the years, Ace Oil Tools recognised the need for a brand evolution which would give them an identity foundation to support further international growth. They wanted a professional, modern and updated identity to better reflect their sleek, sophisticated technology.

Already known for their iconic vibrant pink colour we evolved their identity, retaining recognisable elements, to deliver a minimalist design which reflected their streamline approach.

As part of this process, we also worked closely with the management team to enhance their communication and messaging. Focused on value led communication we created new core messaging and all the content for the new website.

We now support Ace Oil Tools on an ongoing basis, supporting all their marketing and communication activity.