Acquisition driven brand evolution

After working closely with CannSeal in 2019 to evolve their own brand identity we were delighted to take on their latest brand development project.

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Services

Brand evolution 


Brand architecture 


Logo design  


Visual identity development  


Website design and development 


Business cards  


Email signatures 


Exhibition flyer 


PowerPoint template 


Brand guidelines 


Ongoing support

Summary

Having worked closely with CannSeal in 2019 to evolve their own brand identity we were delighted to take on their latest brand development project. Especially as it involved another one of our clients, Interwell.

Having been acquired by Interwell, CannSeal needed a “part of Interwell” identity created. The goal was to retain the CannSeal identity but align it closer with Interwell and create a suitable brand architecture relationship.

As a result, we created a new logo which stated “part of Interwell” to clearly convey the relationship between the two entities. We also looked at the other visual identity elements to identify where we could align them. This led us to update the CannSeal colour palette and typography to mirror the Interwell identity.

Once the new brand identity platform had been created, we worked with the CannSeal team to ensure it was applied consistency across internal and external touchpoints. This included updating the website, flyers, email signatures etc

"We have worked Project Neon for a number of years, they evolved the CannSeal brand back in 2018 and have operated as our marketing and communications team. As a result, when it came to developing a brand identity following our acquisition by Interwell they were the obvious choice. Luckily, they have also supported Interwell with various projects so both parties knew their capabilities and how they operated.

We are delighted with the “part of Interwell” identity, it feels true to CannSeal while also cleanly and clearly integrates us into the Interwell portfolio."

~ Thomas Ridge, CEO

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