Improving user experience with a website refresh

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When COVID hit and everyone was forced to work from home we, along with the Neodrill management team, realised that the site was no longer helping clients easily understand Neodrill and the CAN family of solutions.

Services

Portfolio structure


Website design


Website content


Website development


SEO


Ongoing website management

Summary

We worked with Neodrill since 2018 and as an ongoing client we manage all aspects of their marketing and communication. Their previous website had evolved and grown over the years. As a result, when COVID hit and everyone was forced to work from home we, along with the Neodrill management team, realised that the site was no longer helping clients easily understand Neodrill and the CAN family of solutions.

As a result, we took a fresh look at the site structure and determined the best customer journey. We integrated more imagery and videos into the site to help convey the scale and application of the technology. We also re-wrote the content to ensure the company’s value proposition was clearly communicated. Finally, we built the site with SEO (search engine optimisation) in mind, ensuring it meets SEO best practises and is set up to support ongoing SEO efforts.

"We are happy with the appearance of the new web pages and look forward to see the effect of increased visibility with our clients."

~ Jostein Aleksandersen, CEO