Brand awareness communications campaign
For Offshore Europe 2019, Neodrill wanted a brand awareness campaign which communicated three key aspect of their CAN technology; Greener, Safer, Smarter.
With four summer media interns in the company for 1 month, we project managed their development of a Greener, Safer, Smarter animation. This core animation then formed the foundation of a wider campaign we planned and deployed for Neodrill, extending the initial creative for use across selected digital and out of home advertising platforms.
A strategic LinkedIn campaign ran alongside this. Splitting the main animation into three sub-animations, focused on one of the value points we targeted each video to a relevant audience sector in Aberdeen and Stavanger.
During the 2 weeks of the campaign and subsequent 2 weeks we saw a XX% growth in followers of Neodrill on LinkedIn.
Neodrill AS, Stavanger
Communication campaign planning