Gladmat – collective marketing food for thought

Updated: Jul 23, 2018

Gladmat in Vågen (Stavanger harbour)

With delicious smells wafting over the city, Stavanger is buzzing right now as thousands of people take to the streets for the 20th annual Gladmat food festival.

Gladmat (meaning “happy food”) is Norway’s biggest food festival, with over 100 exhibitors lining the streets of the city to show off their tasty, trendy and tantalising food offerings. Over 250,000 people are expected to visit and sample the food over the 4 days and with interest from locals, visitors, international foodies, as well as the media, Gladmat is a great example of the power of collective marketing.

The beauty of collective marketing is that you can partner with like-minded businesses to create an event which will benefit everyone. Some people shy away from the approach, saying “why would I work with my competition”? But by combining forces, businesses are able to create a much stronger story, which will captivate local audiences, the media, buyers etc to engage a far wider audience than one business alone would have managed. With more conversations being had, both online and in-person, the overall result is an increase in brand awareness for all involved. Not only that, but organisational and budget requirements are split between multiple businesses, making it an economical approach to marketing.

As long as the businesses involved have a shared target market and values, then generally the benefits of collective marketing can be harnessed in any industry - you just need to find the right partners to help make it happen.

So, with that food for thought, we’re going to tuck into this delicious lunch from The Kitchen by Lanya’s stall at Gladmat. Happy food everyone!

#gladmat2018 #happyfood #stavanger #foodfestival #collectivemarketing

About Project Neon:

As a key to business success, we support our client's growth by ensuring that marketing doesn't fall off the to-do list, or become an "I'll sort that tomorrow" activity. We work with start-up's, small businesses and even international players who don't have an internal resource or just need a helping hand. If there are tasks to complete we'll do the running, we deliver.

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