How I swapped the pebbled shores and ocean breeze of Madeira for the majestic fjords of Norway, with a few unforgettable stops along the way.
I grew up on the breathtaking island of Madeira, where the sea sparkles year-round and the sun fills your heart (and soul) with energy. Life there is vibrant and warm, just like the people. That love of movement, connection, and creativity has shaped everything I do. And honestly? My journey so far has been full of waves, wonder, and a few plot twists I never saw coming.
After studying in Porto (hello, stunning Douro River views!), I landed my first real job at the Casino of Madeira as a Marketing and Commercial Assistant. It was everything you’d imagine: a buzzing atmosphere, live music, dazzling performances, and fascinating people from all over the world. I worked on strategy for the gambling room and event promotion. It was a wild and exciting early-career adventure. But eventually, I realised nightlife wasn’t my forever scene.
Time for a change
Next stop: Guernsey. What began as a quick visit to friends turned into a couple of seasons working at a hotel – still close to the sea, but with a totally different rhythm. And just when I thought I’d caught my breath, life had another surprise in store.
My partner (now husband) moved to the Shetland Islands, and I soon followed. I ended up staying nearly four unforgettable years. If you’ve never been, picture dramatic cliffs, powerful storms, puffins in summer, the Shetland Folk Festival, and the blazing spectacle of Up Helly Aa. While there, I joined a brilliant social enterprise as Marketing Manager, working with a passionate team on a truly important mission: inclusivity. We hit some proud milestones, like getting our products featured at Scotland’s Bute House, and even in Vogue UK. Yes, that Vogue!
Then came Norway…
When my husband received a job offer in beautiful Stavanger, we couldn’t say no. Sure, it’s not quite as warm as Madeira, but the nature here is just as powerful – peaceful fjords, rugged coastlines, auroras, and that same ocean that’s always felt like home.
My first role in Stavanger was with a fast-growing SaaS company. It was a creative whirlwind, and a steep (but fun) learning curve. I worked on content strategy, inbound marketing, and employer branding.
And that brings me to Project Neon, the bright, bold and ambitious agency I now call home. We’re a small team, but full of creativity, energy, and big ideas. Every day is different, and that’s just how I like it
Looking back, it’s been quite the journey. From island shores to northern lights, from glittering casinos to purpose-led missions.
If there’s one thing I’ve learned, it’s this: home is a feeling. And I’ve found mine by the sea, doing meaningful work with good people. And YOLO? I’m living it.
Catarina
