News & Insights

With the Offshore Northern Seas (ONS) conference approaching, the relevance of corporate giveaways is a question we’ve been asked a lot recently. What’s our take on it? Aligning giveaways with your brand The primary consideration for any corporate giveaway should be how well it supports and reflects your brand. Giveaways shouldn’t be arbitrarily; they should convey your organization’s message and values. For instance, one of our clients specializes in transmitting power and data through a pipe. For them, charger cables make an ideal giveaway, symbolizing their core functionality. If your…

With delicious aromas filling the air, Stavanger is once again abuzz as thousands of people flock to the streets for the 26th annual Gladmat food festival, held from June 26 to June 29, 2024. Gladmat, meaning “happy food,” is Norway’s largest food festival, attracting around 250,000 visitors each year. This event showcases the culinary delights of over 150 exhibitors, ranging from local producers to innovative food processors and catering businesses. Gladmat has grown into one of Norway’s largest cultural events and a prominent brand in the Stavanger region, demonstrating the…

Does anyone else have The Beatles “Here comes the sun” in their heads? Yes, spring is in the air and we are all excited in anticipation of sunnier days and longer, lighter evenings. It’s the season of renewal and rejuvenation, making it the perfect time to apply that mentality to your marketing efforts. If you’re energized to take on a ‘spring clean’, we have five suggestions to help you freshen up your marketing: Audit your content:Take a moment to assess your existing content. Is it resonating with your audience, or…

In Hollywood the awards season may be coming to an end, but in the energy sector it’s all go! This week the Offshore Achievement Awards took place in Aberdeen and ONS announced that the application portal for the ONS Innovation Awards is now open. Some of our clients are previous award winners and industry accolades like this can really help highlight emerging technologies. In addition, awards can help companies: Increase credibilityWinning awards can significantly enhance a company’s credibility within the energy sector and beyond. It demonstrates to stakeholders, clients, and…

We live in a media centric and interconnected world. Information is constantly at our fingertips and for businesses, communicating and sharing information is essential. A discipline intrinsic to successful communication is PR, or Public Relations. Often a profession which is widely mis-understood, PR plays a pivotal role in shaping public perception, influencing stakeholder attitudes, and establishing strong relationships with key audiences. But what exactly is PR, and how does it contribute to the growth and sustainability of businesses and individuals? Keep reading and we’ll share how understanding and leveraging PR…

“It’s the most wonderful time of the year…” and whether you’re physically out and about or digitally browsing / viewing, there is no getting away from the fact the festive season is approaching. While the kids are writing their Santa letters, we are busy writing company social media content, and at this time of year we are often asked: “Should we post a holiday message on LinkedIn?” “Do people like Christmas card style posts?” “Is it culturally acceptable to post Christmas content?” What’s the answer? Honestly, there is no correct…

In recent years, Environmental, Social, and Governance (ESG) factors have gained significant importance across all industries. As the world grapples with the challenges posed by climate change, there is increasing demand from consumers, investors, and wider stakeholders for sustainable practices and transparency. The Energy Industry in particular faces scrutiny and often backlash in this area, which only makes the need to communicate positive change stronger. In this blog post, we will explore the significance of ESG messaging in the energy sector and discuss strategies for crafting impactful messages that drive…

In a nutshell, social proof is based around the idea that people make decisions based on what other people do or say. There’s a reason why Tripadvisor has half a billion monthly users. People are inclined to seek out the opinions and approvals of their peers. If you’ve ever booked an AirBNB, chances are you read the reviews of previous guests prior to booking. Ratings and reviews feature prominently on AirBNB pages; ‘don’t just take our word for it – here’s what our customers have to say!’. It’s a commonly…