News & Insights

In recent years, Environmental, Social, and Governance (ESG) factors have gained significant importance across all industries. As the world grapples with the challenges posed by climate change, there is increasing demand from consumers, investors, and wider stakeholders for sustainable practices and transparency. The Energy Industry in particular faces scrutiny and often backlash in this area, which only makes the need to communicate positive change stronger. In this blog post, we will explore the significance of ESG messaging in the energy sector and discuss strategies for crafting impactful messages that drive…

In a nutshell, social proof is based around the idea that people make decisions based on what other people do or say. There’s a reason why Tripadvisor has half a billion monthly users. People are inclined to seek out the opinions and approvals of their peers. If you’ve ever booked an AirBNB, chances are you read the reviews of previous guests prior to booking. Ratings and reviews feature prominently on AirBNB pages; ‘don’t just take our word for it – here’s what our customers have to say!’. It’s a commonly…

As a local female business owner, our Founder and Managing Director, Laura Lewis, was asked to speak at a PWN Norway event. We thought it might be interesting for others to get insight into what she said. So here is a summary of her talk. Hope you enjoy it… In preparation for this evening’s talk, I reached out to a few friends and asked them a simple yet thought-provoking question: What does a tipping point mean to you? The responses I received were as diverse as they were intriguing. One…

Do you ever question whether your marketing material is delivering the right message? Are you developing the right type of content? Are you activating on the right channels? We all strive to stand out from the crowd and effectively communicate our distinctiveness, but how can we ensure we’re achieving this goal? At Project Neon, when we start working with a new client, we kick-off with a «discovery» phase. This involves holding a workshop to explore the client’s business, goals, understand their offerings, the value they deliver, their target market, and…

If you want to grow your online audience, start by creating great content. Straight forward enough? Not necessarily… Creating great content can be both time and cost consuming – and that’s before you’ve even figured out what constitutes great content for your brand. A quick google will soon tell you there’s no shortage of answers. Ultimately, ‘great’ content engages, entertains and/or educates your target audience (If you can do all three, you’re on to a winner). For the purpose of this article, let’s fast forward a few steps: You’ve created…

Events serve as a powerful opportunity to raise brand awareness and increase visibility. By attending relevant industry events, B2B businesses can position themselves as thought leaders and industry experts, boosting their credibility. Whether it is a trade show, conference, or product launch, events enable your businesses to highlight your service offerings in an immersive environment, allowing attendees to experience the brand firsthand. Furthermore, events attract a diverse range of attendees, providing businesses with the opportunity to tap into new markets, reach potential customers, and generate leads. When executed effectively, event…

In an increasingly digital world, where virtual interactions dominate our daily lives, the value of face-to-face connections cannot be underestimated. With its ability to bring people together in a shared space, events are powerful opportunities for us all to engage, create memorable experiences and drive personal and professional growth. Building Authentic Connections Unlike traditional marketing channels, events provide you with good old fashioned ‘work the room’ opportunities. Events also attract a diverse range of attendees, providing you with the opportunity to meet a range of different contacts, not only to…

Over the last few weeks the focus on a sustainable future has once again been pushed to the forefront of the agenda. As we all waited on positive news in relation to a sustainable climate future, companies in the heavy industrial sector are focused on the importance of the green transition. Being closely aligned to the oil and gas industry we observe how often the sector hits the headlines and is demonised within the mass media. No one operating within the industry would claim that oil and gas production is…