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News & Insights

Spring clean your marketing efforts: 5 ways to freshen up your marketing Spring clean your marketing efforts: 5 ways to freshen up your marketing
Does anyone else have The Beatles “Here comes the sun” in their heads? Yes, spring is in the air and we are all excited in anticipation of sunnier days and…
Spring clean your marketing efforts: 5 ways to freshen up your marketing
Awards season: why and where to apply for energy sector awards Awards season: why and where to apply for energy sector awards
Laura Lewis
mar 12
4 min read
In Hollywood the awards season may be coming to an end, but in the energy sector it’s all go! This week the Offshore Achievement Awards took place in Aberdeen and ONS announced that the application portal for the ONS Innovation Awards is now open. Some of our clients are previous award winners and industry accolades like this can really help highlight emerging technologies. In addition, awards can help companies: Increase credibilityWinning awards can significantly enhance a company’s credibility within the energy sector and beyond. It demonstrates to stakeholders, clients, and…
Understanding PR: building trust and reputation Understanding PR: building trust and reputation
Sven Houston
jan 12
5 min read
We live in a media centric and interconnected world. Information is constantly at our fingertips and for businesses, communicating and sharing information is essential. A discipline intrinsic to successful communication is PR, or Public Relations. Often a profession which is widely mis-understood, PR plays a pivotal role in shaping public perception, influencing stakeholder attitudes, and establishing strong relationships with key audiences. But what exactly is PR, and how does it contribute to the growth and sustainability of businesses and individuals? Keep reading and we’ll share how understanding and leveraging PR…
Sharing festive cheer – are holiday messages valuable LinkedIn content? Sharing festive cheer – are holiday messages valuable LinkedIn content?
Laura Lewis
nov 27
4 min read
“It’s the most wonderful time of the year…” and whether you’re physically out and about or digitally browsing / viewing, there is no getting away from the fact the festive season is approaching. While the kids are writing their Santa letters, we are busy writing company social media content, and at this time of year we are often asked: “Should we post a holiday message on LinkedIn?” “Do people like Christmas card style posts?” “Is it culturally acceptable to post Christmas content?” What’s the answer? Honestly, there is no correct…
Crafting effective ESG messaging for the energy sector Crafting effective ESG messaging for the energy sector
Steinar Haugberg
nov 10
4 min read
In recent years, Environmental, Social, and Governance (ESG) factors have gained significant importance across all industries. As the world grapples with the challenges posed by climate change, there is increasing demand from consumers, investors, and wider stakeholders for sustainable practices and transparency. The Energy Industry in particular faces scrutiny and often backlash in this area, which only makes the need to communicate positive change stronger. In this blog post, we will explore the significance of ESG messaging in the energy sector and discuss strategies for crafting impactful messages that drive…
How to social proof your content marketing How to social proof your content marketing
Sven Houston
okt 13
5 min read
In a nutshell, social proof is based around the idea that people make decisions based on what other people do or say. There’s a reason why Tripadvisor has half a billion monthly users. People are inclined to seek out the opinions and approvals of their peers. If you’ve ever booked an AirBNB, chances are you read the reviews of previous guests prior to booking. Ratings and reviews feature prominently on AirBNB pages; ‘don’t just take our word for it – here’s what our customers have to say!’. It’s a commonly…
Identifying, using and empowering ourselves through tipping points Identifying, using and empowering ourselves through tipping points
Laura Lewis
sep 18
8 min read
As a local female business owner, our Founder and Managing Director, Laura Lewis, was asked to speak at a PWN Norway event. We thought it might be interesting for others to get insight into what she said. So here is a summary of her talk. Hope you enjoy it… In preparation for this evening’s talk, I reached out to a few friends and asked them a simple yet thought-provoking question: What does a tipping point mean to you? The responses I received were as diverse as they were intriguing. One…
The power of a marketing audit: benchmark and grow The power of a marketing audit: benchmark and grow
Laura Lewis
jul 27
4 min read
Do you ever question whether your marketing material is delivering the right message? Are you developing the right type of content? Are you activating on the right channels? We all strive to stand out from the crowd and effectively communicate our distinctiveness, but how can we ensure we’re achieving this goal? At Project Neon, when we start working with a new client, we kick-off with a «discovery» phase. This involves holding a workshop to explore the client’s business, goals, understand their offerings, the value they deliver, their target market, and…
How to turn one piece of content into multiple distribution assets How to turn one piece of content into multiple distribution assets
Sven Houston
jul 14
4 min read
If you want to grow your online audience, start by creating great content. Straight forward enough? Not necessarily… Creating great content can be both time and cost consuming – and that’s before you’ve even figured out what constitutes great content for your brand. A quick google will soon tell you there’s no shortage of answers. Ultimately, ‘great’ content engages, entertains and/or educates your target audience (If you can do all three, you’re on to a winner). For the purpose of this article, let’s fast forward a few steps: You’ve created…

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