News & Insights

This month, Stavanger’s Gladmat Festival returns. Drawing hundreds of thousands of visitors and over 100 food exhibitors. For brands, it’s more than a festival. It’s an opportunity to build connections and relevance. This isn’t just clever branding, it’s high-ROI strategy. When brands create cut through and align with memories, they drive loyalty, seasonal sales, and lasting relevance. The result? Long-term revenue growth. For CEOs, the message is clear: strategic marketing isn’t a cost – it’s a competitive investment. Being remembered beats being seen. And being chosen beats both… So as…

Brand Consistency Without the Chaos Still digging through shared drives or Slack threads for the right logo? Or wondering if that blue is the blue? We get it. Keeping your brand consistent shouldn’t slow you down – and it doesn’t have to. That’s where Brand Kits come in. Think of them as mission control for your brand. They are one central place for all your essentials: logos, fonts, colours, templates, and usage rules. No more second-guessing. Just fast, confident, on-brand design every time. Make Brand Clarity Effortless Brand Kits don’t…

At Project Neon, we’re always exploring innovative ways to help our clients stand out. One of the most exciting tools in our creative arsenal today is AI-generated imagery. AI enables us to craft distinctive, brand-aligned imagery that captures the essence of a client’s business, audience, or sector, especially in environments that are difficult to access or represent. A smarter way to visualize the unseen  Some environments are notoriously difficult to capture, like offshore oil rigs, remote industrial sites, and high-security facilities. Organising a photoshoot in these locations can be not only…

At 15, we had a school assignment to choose a place for a two-week work experience placement. At the time, art was my favourite subject – the one lesson I genuinely looked forward to. The creative freedom made it the best part of the school week. It got my brain working in the right way. I was already experimenting with design software back then, messing around with early (cracked!) versions of Photoshop and getting pretty familiar with how it worked. So, for my placement, I applied to a local design…

Syttende mai – 17th May – is loud, proud, and packed with symbolism. The day somehow singlehandedly manages to create an unmatched sense of unity– in a way that probably only the winter Olympics and women’s handball finals comes close to imitating.  The day is spent (paradoxically) acting in a very un-Norwegian way: smiling and chatting to strangers, dressing up, joining group activities and loud chanting.   As such a definitive point in the Norwegian calendar, we couldn’t help but wonder: what can this iconic day teach us about building a…

How I swapped the pebbled shores and ocean breeze of Madeira for the majestic fjords of Norway, with a few unforgettable stops along the way. I grew up on the breathtaking island of Madeira, where the sea sparkles year-round and the sun fills your heart (and soul) with energy. Life there is vibrant and warm, just like the people. That love of movement, connection, and creativity has shaped everything I do. And honestly? My journey so far has been full of waves, wonder, and a few plot twists I never…

As a millenial, who saw the launch of the iPhone and the rise of online media, it would be natural to present myself in references from a TV show of the time – Friends. The one with the origin story Growing up in the suburbs of Dublin, I enjoyed books, theatre, music and performing. News and media were always something that captured my attention, and I thought about how I could work at the forefront of this. I loved language and how it can be used to influence and shape…

This week, a client asked us whether they should bother with a hashtag strategy on LinkedIn. It’s a great question—are hashtags still relevant in today’s LinkedIn landscape?  If one client is asking, chances are other people are wondering the same thing. So, we’ve taken a closer look at this topic to give you a clear and actionable answer.  The role of hashtags Hashtags were originally designed to make content more discoverable and help define your business’ audience. In the early days of social media, they were seen as essential tools…