Keeping teams a step ahead with weekly sector media intelligence
FourPhase
2025
FourPhase are an industrial technology company specialising in solids separation. Founded in January 2012 they have offices in Aberdeen, Bergen, Kuala Lumpur and Houston and employ approximately 90 people.
Brief
However, staying up to date on the latest industry news can often involve spending hours trawling through trade press. As a result, they have utilised our media intelligence service to: Select the right news tied to their industry, customers and operating regions.
• Summarise the article in easily digestible paragraphs
• Create a predictable Monday rhythm that aligns teams on the week’s priorities
We built Media Intelligence: a curated weekly briefing delivered every Monday.
Each edition focused on clarity and included top stories (5–8) with one‑paragraph context and link to the full story. The brief also included a list of key talking points for the week’s meetings.
The news stories were selected based on the following parameters:
- Customer watchlist – operator/EPC updates
- Region & regulation radar – logistics, HSE and environment
- Emerging trends relevant to solids management and well operations
Editorially, we curated from operator newsrooms, energy trades, regulatory bulletins and verified market trackers. Every item was selected based on its level of relevance to FourPhase’s operations.
Media Intelligence became a Monday habit as well as supporting better preparation and engaging industry related conversations with customers. The brief helped the business development team ask better questions and tie their solutions to what customers had just announced.
From the program, FourPhase established a repeatable rhythm of news scanning that fed sales enablement and brand credibility. Teams could connect dots between industry moves and customer priorities, then act while the signal was fresh.
Media Intelligence
Media Monitoring
Ongoing support
“Our teams didn’t need more news, they needed the right news in a timely manner. So the best part of the weekly media intelligence was that it read like a colleague who understands our deals, not a generic news scrape.”
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