A new website for a global downhole technology leader
FOX Subsea
2025
Fox Subsea required a modern, user-friendly website that would reflect their strong brand and global ambitions.
Brief
The previous website, created internally in 2021, no longer reflected the company they had become. Since then, Fox Subsea had expanded its fleet, established new partnerships, and achieved greater market presence. The old site felt dated, and lacked the visual quality and clarity of communication expected by today’s customers.
Fox Subsea needed a new website that:
• Presented a simple, modern, professional brand
• Matched the standard of their presence at exhibitions
• Clearly communicated customer value and differentiation
• Offered intuitive navigation and a smooth user experience
Approach:
Alongside the Fox Subsea team, we began with a full review to understand their goals and what the new website needed to achieve. From this, three priorities were identified:
- A simple, modern, user-friendly design that accurately reflected Fox Subsea’s identity.
- Messaging that moved beyond technical details and focused on customer value, benefits, and real-world impact.
- A user-centric structure that delivered a clean, intuitive browsing experience.
To develop clear, value-led content, we conducted one-to-one interviews with key department leaders to capture the essence of the company, its people, and its technology. The resulting website copy blends technical credibility with accessible, benefit-driven messaging.
Visual improvements included new renders, fresh people-led photography, and refined imagery to create a professional, high-impact look. Existing animation assets were integrated to help visitors understand the capabilities of the MODFOX system, and the modular nature of the product line.
The new Fox Subsea website provides a confident, modern digital platform that reflects their position as a global subsea innovator. It communicates their value proposition clearly, showcases their technology with impact, and delivers an improved user experience.
Key outcomes include:
- A modern design aligned with Fox Subsea’s brand identity
- Clear, value-focused messaging alongside in-depth technical information
- Updated photography and imagery that elevate overall impact
- Improved navigation and an FAQ section to enhance user experience and SEO
Delivery of:
- A fully restructured and redesigned website
- New messaging shaped by in-depth interviews with the Fox Subsea team
- Integration of technical animation to highlight MODFOX capabilities
Fox Subsea now has a digital presence that matches their ambitions and strengthens their position in a competitive global market.
Messaging
Website content
Website design
“The Project Neon team really took the time to understand us, sitting down with our people and listening to what makes Fox different. The result is a website that better reflects our brand and technology.”
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