Creating a website that better reflects the strength of the business
Global Maritime
2026
Global Maritime delivers multidisciplinary marine consultancy services across complex offshore projects worldwide. As the business had grown, its previous website had expanded, but without clarity of structure or a focus on how the services connect across the project lifecycle.
Having developed a new positioning and messaging framework for the business, we extended that to design and develop a new website. The initial goal was to simplify complexity, improve navigation and act as a strategic platform for growth.
The website was built on the newly defined brand and messaging framework.
We worked closely with teams across the organisation to understand how services are delivered in practice and how clients engage with Global Maritime across projects.
A key strategic shift was introducing sector-first navigation.
Rather than leading with services, the website is structured around industries – making it easier for users to quickly identify relevant expertise.
We also focused on clearly demonstrating how core capabilities work together across the full offshore project lifecycle.
The new website provides a clearer, more structured and user-focused digital experience.
- Simplified navigation across complex services
- Clearer communication of integrated capabilities
- Stronger alignment between sectors and services
- A scalable platform for ongoing content and growth
The website now acts as the central hub for Global Maritime’s marketing, communications and business development activity.
Content & communications
Digital & websites
“Our website is not simply a communications channel – it is the most visible external expression of our business. It needs to represent us clearly and confidently – to our clients and partners, attract new employees, support business development conversations, give shareholders confidence, and reflect the strength of the organisation internally so that our people feel proud of how we present ourselves.
The new site gives us a much clearer way to communicate who we are, how we work, and how our capabilities come together across the full project lifecycle. We believe we now have a strong digital foundation that can continue to evolve alongside the business.”
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