Bringing a case study to life

We kicked-off with a discovery session with Granberg to gain a solid understanding of their expectations and what they wanted the video to achieve.

Key considerations included:

• Key messaging: Identifying the main messages to communicate and what the viewer should take away after watching the video.
• People: Determining who should feature in the video and why.
• Locations: Deciding where the footage should be captured and why
• Product: Finding the best way to showcase the product in the video?
• Logistics: Coordinating the timing, location and attire for those appearing on camera. Addressing any safety considerations relating to filming locations.

Having understood the project scope, we teamed up with Rastløs Produksjon – a Stavanger-based video production company, for filming and post-production.

Since the project involved collaboration between multiple companies, we managed the entire process. This included coordinating logistics with Archer, whose facilities were chosen as the ideal location for the shoot. We kept their team involved throughout the process, from planning to completion.

The next step was storyboarding the video. This included the creation of a script and a scene-by-scene storyboard that outlined all the footage to be captured. The script was part of a master document that also contained the project logistics, including timings, attendees, location and requirements for attire and set-ups for each scene.

We worked closely with the video production company during the storyboarding process to ensure alignment on visuals and interview segments. Once the script and storyboard were approved by both Granberg and Archer, we agreed a shooting date and handled all related logistics between the relevant parties.

On the day of the shoot, we spent a full day at the Archer facilities, filming in multiple workshop areas and capturing interview segments with representatives from both companies. We managed the filming logistics in close collaboration with Archer and Granberg, enabling Rastløs Produksjon to capture a full range of footage in a timely manner – keeping any disruption to the active workplace to a minimum.

Following the shoot, the post-production process began, with both Granberg and Archer given the opportunity to input on amends before the final version was signed off.

The story of how Granberg and Archer collaborated, over a two-year period, to perfect the design of the GRANBERG 6050 glove was brought to life in 2-minute video. Granberg CEO, Ole Marthon and Kathe-Mari Solberg Hansen, Health and Working Environment Manager at Archer both featured in the video, along with drone and workshop footage.

The video included Granberg branding and logos of both companies on screen for the full duration, with subtitles to enhance accessibility. The video was delivered in 4K resolution with versions created for social media and YouTube.

Granberg now has a high-quality, engaging piece of video content that showcases their innovation and collaborative spirit, as well as the key features of their industry leading glove.