New product – go to market support


In the run up to the launch of their PACU product, we developed sales and marketing content and a media release to support the go to market activity.


Imenco had developed a new product offering – PACU, a new cathodic protection system for mooring systems. Corrosion and corrosion fatigue are widely recognised as the two major reasons behind mooring failures of FPSO’s and pre-emptive replacement of mooring systems. The standard solution is the costly, time intensive chain replacement and PACU offered a valuable solution. To support their launch, they wanted help developing sales and marketing content which clearly communicated key value points. This collateral would be used to support to go to market activity during the launch phase and beyond. To create awareness around the launch and educate the target audience/potential users of the capabilities and availability of the solution, they also wanted a press release and media outreach support.

We started with a discovery session with the Imenco Corrosion Technology team. This workshop enabled us to get background and understanding to inform the content we had to create.

From this session core messaging was created, ensuring clarity and consistency in communication. Using this messaging foundation, the team prepared the content required for launch: press release, website content, sales flyer, social media content and outbound marketing email.

To prepare for the media outreach, we also identified the appropriate media list across oil and gas and renewable energy / wind focused publications.

On launch day we issued the press release to media and followed up with direct outreach to the trade publications.

In coordination with the Imenco team we also ensured that their communication channels were updated with website updates. a social media post and the distribution of an email to key contacts.


PACU was successfully launched to market and the Imenco team had all the initial marketing and communication resources they required.

The press release was published in ten industry media outlets giving them immediate increased awareness and digital coverage.

  • Brand launch
  • Product marketing
  • Sales material
  • Press release
  • Media distribution
  • Linkedin content

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