Keystone brand evolution

Our process began with discovery, engaging with Keystone’s leadership, auditing existing materials, and analysing competitors. From these insights, we created a focused plan to evolve the brand without losing its essence.

We developed a clear messaging framework anchored in a single, compelling narrative. This became the foundation for all communications and guided the design and copy for the new one-page website.

Visually, we introduced subtle yet effective refinements:

• A cleaner, more balanced logo for better digital legibility.

• A refreshed, screen-optimised colour palette inspired by Keystone’s product interface.

• Rounded design elements that echo the logomark and bring visual cohesion.

To address the challenge of offshore imagery, we produced a custom library of AI-generated visuals that accurately represent real-world project scenarios, consistent in style, quality, and realism.

This strategic brand evolution project  strengthened Keystone’s digital presence and positioned them as a trusted partner for energy operators seeking reliable, data-driven solutions.

Keystone now has a brand that works harder for the business. The new website delivers a clear, confident introduction, while the refined messaging and visuals communicate credibility and technical excellence.

The refreshed identity is already in use across LinkedIn campaigns, sales presentations, and industry events, giving the team a unified and professional toolkit that strengthens their visibility and supports business development in the global energy and offshore software market.