Mission (im)Possible

We developed Mission imPossible, a bold, brand-led campaign built around cinematic storytelling, face-to-face engagement, and digital reach. Our goal was to create something different – a memorable, tongue-in-cheek campaign that would position Izomax not just as engineers, but as problem-solvers capable of tackling the “impossible.”

We partnered with production company Moxey to bring the vision to life. Once the concept and storyboard were approved, we led a series of planning and alignment sessions with both Moxey and the Izomax team to finalise the script, logistics, and production approach.

One of the most powerful creative decisions was to cast Izomax employees as the stars of the trailer. This not only kept the campaign authentic but also created huge internal engagement and excitement around the project. Filming took place over two days:

• Day one focused on outdoor sequences shot on location in and around Stavanger, capturing action scenes and cinematic establishing shots.
• Day two was an atmospheric night shoot at Izomax’s own facilities, allowing Moxey to film moody, high-intensity scenes that conveyed the suspense and precision of a covert mission – mirroring the real-world challenges Izomax solves every day.

Alongside video production, Project Neon developed all supporting visuals for the campaign – from movie posters and roll-ups to social media assets and LinkedIn ads. Each element was crafted to reinforce the cinematic theme while staying true to the Izomax brand.

The campaign was rolled out across multiple touchpoints, including private cinema events, LinkedIn campaigns, and online engagement – creating a complete experience that was as bold as the message itself.

The Mission imPossible campaign delivered a bold, culturally relevant activation that resonated with clients and reinforced Izomax’s reputation for tackling the toughest isolation challenges.

• Hollywood-style Movie Trailer:
  In collaboration with production partner Moxey, we scripted and produced a high-impact Izomax trailer with nods to the Mission Impossible franchise. Premiering at private cinema screenings before Mission: Impossible – The Final Reckoning and shared across LinkedIn, the trailer reinforced Izomax’s ability to deliver in high-stakes scenarios.
• Private Cinema Events:
  Izomax hosted exclusive movie screenings for clients in Stavanger, Aberdeen, and Hammerfest. Each event included a branded “Mission HQ” welcome zone, pre-screening networking, and a technical presentation – creating a full cinematic experience anchored in the Izomax brand.
• Campaign Visuals & Collateral:
  Project Neon designed all campaign visuals, including movie-style posters, pull-up banners, and digital assets – bringing the brand’s bold identity to life in a completely new format.
• LinkedIn Campaigns:
  A three-week paid campaign was activated after the events, extending campaign reach across key strategic markets. Organic content supported the buzz, and video views helped drive further awareness of the trailer and event highlights. Two follow-up campaigns, designed to maximize the impact of the campaign, were also pitched in.
• Extended Campaign Planning (Proposed):
  To showcase the campaign’s potential, we presented a broader activation concept featuring OOH city-centre advertising in Stavanger, giveaway concepts, and additional brand touchpoints.