A new website for a global downhole technology leader

Because of our long-standing relationship with TCO, we already had a deep understanding of their business, technology, and customer value. We began with a series of meetings with key team members to define what the new site needed to achieve and how it could best support future growth. 

Three key priorities emerged:

• Clearer value-led messaging: The old site was overly technical and failed to articulate the benefits of TCO’s solutions.
• Stronger visual identity: The new site needed to showcase TCO’s brand colours, people, and culture – elements almost entirely absent previously.
• Improved navigation and structure: The product categories required simplification, and the user journey needed to become intuitive, with clearer calls to action.

Working closely with the TCO team, we developed new copy that balanced technical authority with a clear and compelling value proposition. We reorganised product and solution categories to make them easier to explore and ensured key information was quick to access.

We introduced new imagery, brand-led design elements, and far more photography featuring TCO personnel. This human-centred approach elevated the professionalism and authenticity of the site.

A strong emphasis was also placed on supporting lead generation. A structured Case Studies page, with downloadable PDFs, was built and integrated with TCO’s CRM, enabling seamless tracking of enquiries and content downloads. This integration provides the sales team with clearer insight into customer interest and supports more proactive follow-up.

Finally, we ensured TCO’s extensive track record was placed front and centre. Dynamic visuals showcasing key achievements appear on the homepage, supported by clear internal links guiding users to case studies and insights.

The new TCO website delivers a bold, modern digital presence that finally reflects who TCO is today: a proven leader in downhole technology with a strong global footprint. It communicates value clearly, aligns with their brand identity, and provides a seamless user experience.

Key Outcomes

• A modern design that strengthens and reflects the TCO brand
• Refreshed, value-led messaging grounded in customer benefits
• Improved navigation and a simplified product structure
• Enhanced visuals, including product imagery, staff photos, and video
• A structured Case Studies section with downloadable resources
• Stronger SEO foundations and clearer calls to action

Deliverables

• Complete website redesign and restructure
• New messaging and content
• Integration of case study downloads, CRM connectivity, and dynamic visual elements

With the new website, TCO now has a digital presence that matches their capabilities, supports commercial objectives, and strengthens their position in a competitive global market.