Launching a new product to market

The TGT brand team had identified 3D animation as the medium for the launch asset. We worked alongside 3D animator, Peter Sunna and Creative Director, Ian Haughton and the internal team to create a short 3D asset which captures the acoustic nature of the technology in a new, powerful, dynamic way.

We then aligned the short, animated launch sequence with a series of ChorusX messaging to create 4 different versions for social media use.

To support the animated content, we also developed the post copy for the supporting LinkedIn posts. All of this was supplied to the TGT brand team in advance of launch, so that it could be integrated into their wider ChorusX launch plans.

From the animation a series of stills were generated and supplied to the TGT brand team for incorporation into sales material and for use as graphics at future events.

From a media perspective, we helped TGT finalise the press release they had drafted to ensure it was media ready and prior to launch this was issued to global media, under embargo, so that it was published on the day of release.

Our media team then followed up with phone calls with journalists to secure pick up within key publications and aim to secure wider opportunities.

This was the first adoption of 3D animation as a medium for TGT, giving the company a new communication method to enhance and evolve their brand. From the animation a series of still 3D assets were created, enabling the TGT brand team to integrate 3D into static brand assets, such as brochures and exhibition stands. Overall, the creation of the short 3D sequence created a new visual approach, extending the well-recognised TGT brand into the 3D environment.

The press release generated:

• 15 pieces of coverage across a range of global industry publications
• 847.5K accumulative impressions
• A total advertising value equivalent (AVE) of 21.2K USD.

On the back of the release, we were also able to secure a feature in Oilfield Technology magazine.

We worked closely with the internal TGT brand team throughout this process, creating a strong collaboration to ensure a cohesive and connected launch.