There’s something about the middle of the year that invites reflection. Maybe it’s the summer slowdown, or the calendar whispering that you’re already in Q3. Whatever the reason, July is the perfect time to pause, take a breath, and ask the necessary question: Is our marketing strategy for 2025 still working?
Often, the warning signs are subtle at first. Social engagement begins to dip, your posts aren’t sparking conversations, and your audience feels quieter than usual. At first, it might just seem like a seasonal lull. However, if you dig a little deeper you might find a brand voice that no longer resonates, or visuals that haven’t evolved while your competitors have.
One of the clearest indicators that it’s time to realign is internal disconnect. If your sales team is bypassing marketing materials, it’s likely because they don’t see their value. Maybe the tone doesn’t match how customers talk, or the visuals feel repetitive. Whatever the cause, this kind of misalignment can impact your team and potentially weaken your presence in the market.
A marketing audit involves a systematic and objective analysis of the different marketing materials and channels, and their alignment with the organization’s value proposition and goals. Consider it a thorough check-up of your marketing endeavours, aiming to identify strengths, weaknesses, opportunities, and threats. We’ve listed the benefits of doing a marketing audit in more detail here.
At Project Neon, we help teams rediscover their voice, reconnect with their audience, and realign their strategy. An example of this is how we helped shape TCO’s identity and presence on LinkedIn – leading to a significant growth in followers and engagement. Read the full case study here.
If you want to have a quick look into your own strategy this summer, we’ve created an easy-to-use guide that you can use to evaluate the relevance of your own brand strategy.
