News & Insights

From global shows like ADIPEC and ONS to specialist events across renewables and geothermal, securing the right location, message, and execution takes time. That’s why experienced teams start now, not later. Our Exhibition checklist: more than just a To-Do List With years of experience, we’ve created the Project Neon Exhibition Checklist. This is not just a list – it’s a living, breathing framework designed to get you thinking and ensure no detail is overlooked. This checklist covers everything from the essentials (stand design, power requirements, and shipping deadlines), to the…

If you’re an international company looking to enter Norway, visibility matters. But it needs to come through the right channels in a way that builds trust. In Norway, earned media still carries significant weight. It remains one of the most effective ways to establish credibility with investors, local partners, and future employees. So how do you get covered by a respected outlet like Dagens Næringsliv, Teknisk Ukeblad, Aftenposten or a regional newspaper? And does this kind of media coverage matter? Norwegians Still Read Traditional Media Outlets Norway has one of…

There’s something about the middle of the year that invites reflection. Maybe it’s the summer slowdown, or the calendar whispering that you’re already in Q3. Whatever the reason, July is the perfect time to pause, take a breath, and ask the necessary question: Is our marketing strategy for 2025 still working? Often, the warning signs are subtle at first. Social engagement begins to dip, your posts aren’t sparking conversations, and your audience feels quieter than usual. At first, it might just seem like a seasonal lull. However, if you dig…

This month, Stavanger’s Gladmat Festival returns. Drawing hundreds of thousands of visitors and over 100 food exhibitors. For brands, it’s more than a festival. It’s an opportunity to build connections and relevance. This isn’t just clever branding, it’s high-ROI strategy. When brands create cut through and align with memories, they drive loyalty, seasonal sales, and lasting relevance. The result? Long-term revenue growth. For CEOs, the message is clear: strategic marketing isn’t a cost – it’s a competitive investment. Being remembered beats being seen. And being chosen beats both… So as…

Brand Consistency Without the Chaos Still digging through shared drives or Slack threads for the right logo? Or wondering if that blue is the blue? We get it. Keeping your brand consistent shouldn’t slow you down – and it doesn’t have to. That’s where Brand Kits come in. Think of them as mission control for your brand. They are one central place for all your essentials: logos, fonts, colours, templates, and usage rules. No more second-guessing. Just fast, confident, on-brand design every time. Make Brand Clarity Effortless Brand Kits don’t…

At Project Neon, we’re always exploring innovative ways to help our clients stand out. One of the most exciting tools in our creative arsenal today is AI-generated imagery. AI enables us to craft distinctive, brand-aligned imagery that captures the essence of a client’s business, audience, or sector, especially in environments that are difficult to access or represent. A smarter way to visualize the unseen  Some environments are notoriously difficult to capture, like offshore oil rigs, remote industrial sites, and high-security facilities. Organising a photoshoot in these locations can be not only…

At Project Neon, we’re more than a team; we’re a mosaic of cultures and perspectives. Norwegian, Scottish, English, Irish, Portuguese, French and Italian minds working side by side. We thrive on collaboration, and we believe that great ideas are born from great conversations.  We wanted to create a space where those conversations could happen more often locally. Stavanger is a city that’s as international as it is innovative, full of expats, professionals, and creatives who are eager to connect. We couldn’t regularly find a space to do this, so we…

At 15, we had a school assignment to choose a place for a two-week work experience placement. At the time, art was my favourite subject – the one lesson I genuinely looked forward to. The creative freedom made it the best part of the school week. It got my brain working in the right way. I was already experimenting with design software back then, messing around with early (cracked!) versions of Photoshop and getting pretty familiar with how it worked. So, for my placement, I applied to a local design…