News & Insights

This is Norway – A market entry and growth guide for energy and maritime companies

Download the Guide In 2025, Norwegian oil and gas investment has remained at high levels as operators mature new field developments and sustain drilling activity across the Norwegian continental shelf….

Cathrine Pierce

nov 06

2 min read

Getting your company PR-ready for 2026

Cathrine Pierce

jan 29

5 min read

As 2026 gets underway, many communications teams are opening their planning tools and thinking, “we should really look at that… soon.” Resetting your PR strategy for 2026 doesn’t have to turn into a three-month internal project. With a few focused steps, you can move into the year with clearer insight, sharper priorities, and a PR plan that actually reflects where the business is heading. 1. Review your 2025 PR performance Start with a clear picture of how your company showed up in 2025. Review: Share of voice in your core…

Planning your marketing for 2026: a practical guide

Laura Lewis

jan 29

5 min read

It’s a new year! Amid year-end deadlines and project wrap-ups, marketing planning often gets pushed to January. Well, it’s January now. To ensure marketing supports growth in 2026, you must plan before the year slips away. If you need a clear plan, here’s our guide to creating a proactive marketing strategy for 2026. It’s practical, structured, and designed to maximize your year ahead. Start with Business Goals Before diving into campaigns or content, connect marketing to the larger strategy. What are the company’s goals for 2026? Revenue targets New markets…

LinkedIn Algorithm 2026: how Brew 360 is redefining what works (and what doesn’t)

Valentina Casasola

jan 22

5 min read

In 2026, LinkedIn’s content ecosystem looks very different. The old “algorithm” that once rewarded posting frequency, timing hacks, and superficial engagement has been replaced by something much smarter, an AI-powered recommendation and visibility system called Brew 360. This shift isn’t a minor tweak. It rewires how content gets seen, who it reaches, and what actions truly drive influence on the platform. In this article, we unpack what Brew 360 actually is, why many old tactics no longer work, and how professionals and companies should adapt their LinkedIn strategy in 2026,…

TWENTY ONE!

Cathrine Pierce

des 18

8 min read

The big wins are easy to see, but often, it’s the small things that matter most. To celebrate the small things, we’ve picked our top moments from 2025 – giving us twenty-one little wins that shaped our year. Because the small things add up – and they’re often the ones that tend to leave a lasting mark. Summer party Our 2025 summer party will live long in the memory. A luxurious boat cruise to the beautiful Lysefjord, complete with great company, food, beverages – and an obligatory dip in the…

From online brochure to online ecosystem – has your website evolved with the times?

Laura Lewis

nov 28

6 min read

The adoption and integration of AI tools have transformed how we find and engage with information. Generative tools are now embedded into our working lives, and “answer engines” are increasingly summarising results before a single website link appears. Where SEO and search engine ranking once kept marketing teams busy, the goal has now changed. Today, the golden ticket is ensuring that AI draws information from your website and not someone else’s. Let’s put this in context. Picture the scene: Erik, a production engineer in Stavanger, is tasked with finding an…

Networks that open doors

Cathrine Pierce

nov 20

4 min read

Morning Focus with Mari Danielsen Lunde Who helps you find your way when you step into a new industry or move to a new location? On Tuesday 18th November we opened our office doors, ensured everyone had a a coffee in hand and explored how professional communities can make the “hard to crack” maritime industry feel more open, steerable (pun intended) and human. Mari Danielsen Lunde, Shipping Operation Manager at Equinor and Board Member of The International Propeller Club of Norway talked about her own experience in this. Mari brings a career that stretches across energy and shipping, with international projects in Canada and South Korea….

Culture shift: comms Leading the Way

Cathrine Pierce

sep 25

4 min read

When was the last time you challenged your own practices? The willingness to rethink and reimagine is what makes communication such a powerful force for transformation. It was also a theme that came to life in our recent Morning Focus. We were joined by Ruth Siri Espedal Lycke, Head of Communications, Life Cycle at Aker Solutions, who gave us an inspiring answer, showcasing how internal communications is more than a function, it serves as a spark for culture change. Ruth brings decades of experience spanning journalism, corporate communications, and internal…

AI can write content, but here’s why the human touch still matters

Valentina Casasola

sep 25

6 min read

It’s a Monday morning in mid-September. First thing in the week, I want nothing more than a cup of coffee, a quick scroll through my emails, maybe a glance at the news or LinkedIn updates. But lately, I’ve noticed something strange: my feed feels… flat. It’s the same overly enthusiastic, “guru” tone everywhere, peppered with emojis, every word capitalized like it’s shouting at me. Honestly, it’s uninspiring. Social media is spammed by ChatGPT and Copilot worded posts. We keep posting content pretending it’s authentic, when the opposite is the case….