News & Insights

At Project Neon, we’re always exploring innovative ways to help our clients stand out. One of the most exciting tools in our creative arsenal today is AI-generated imagery. AI enables us to craft distinctive, brand-aligned imagery that captures the essence of a client’s business, audience, or sector, especially in environments that are difficult to access or represent. A smarter way to visualize the unseen  Some environments are notoriously difficult to capture, like offshore oil rigs, remote industrial sites, and high-security facilities. Organising a photoshoot in these locations can be not only…

At 15, we had a school assignment to choose a place for a two-week work experience placement. At the time, art was my favourite subject – the one lesson I genuinely looked forward to. The creative freedom made it the best part of the school week. It got my brain working in the right way. I was already experimenting with design software back then, messing around with early (cracked!) versions of Photoshop and getting pretty familiar with how it worked. So, for my placement, I applied to a local design…

Syttende mai – 17th May – is loud, proud, and packed with symbolism. The day somehow singlehandedly manages to create an unmatched sense of unity– in a way that probably only the winter Olympics and women’s handball finals comes close to imitating.  The day is spent (paradoxically) acting in a very un-Norwegian way: smiling and chatting to strangers, dressing up, joining group activities and loud chanting.   As such a definitive point in the Norwegian calendar, we couldn’t help but wonder: what can this iconic day teach us about building a…

How I swapped the pebbled shores and ocean breeze of Madeira for the majestic fjords of Norway, with a few unforgettable stops along the way. I grew up on the breathtaking island of Madeira, where the sea sparkles year-round and the sun fills your heart (and soul) with energy. Life there is vibrant and warm, just like the people. That love of movement, connection, and creativity has shaped everything I do. And honestly? My journey so far has been full of waves, wonder, and a few plot twists I never…

As a millenial, who saw the launch of the iPhone and the rise of online media, it would be natural to present myself in references from a TV show of the time – Friends. The one with the origin story Growing up in the suburbs of Dublin, I enjoyed books, theatre, music and performing. News and media were always something that captured my attention, and I thought about how I could work at the forefront of this. I loved language and how it can be used to influence and shape…

This week, a client asked us whether they should bother with a hashtag strategy on LinkedIn. It’s a great question—are hashtags still relevant in today’s LinkedIn landscape?  If one client is asking, chances are other people are wondering the same thing. So, we’ve taken a closer look at this topic to give you a clear and actionable answer.  The role of hashtags Hashtags were originally designed to make content more discoverable and help define your business’ audience. In the early days of social media, they were seen as essential tools…

There was a moment when I clearly realised that yes – this is it – I’ve got the dream job. It was 6 am and I was sitting behind a camera in a TV studio in New Zealand, watching my client get interviewed by the morning show hosts. I was a PR consultant in a small agency in Auckland and I had worked hard for this moment. The story was great, the client answered the questions with ease and made the hosts laugh. Afterwards, she came to me saying “now…

It’s now over 20 years since LinkedIn launched, and during that time, the world of social media continues to evolve. For marketing and communications professionals this means continually being aware of the transformative changes impacting businesses and professionals. If you want to stay competitive in 2025, you need to use new trends and tools. What should you know to connect with your audience? LinkedIn’s role in the 2025 social landscape LinkedIn is more than a professional networking site. It is now a place for building communities, sharing ideas, and engaging…