News & Insights

When was the last time you challenged your own practices? The willingness to rethink and reimagine is what makes communication such a powerful force for transformation. It was also a…

Cathrine Pierce

sep 25

4 min read

AI can write content, but here’s why the human touch still matters

Valentina Casasola

sep 25

6 min read

It’s a Monday morning in mid-September. First thing in the week, I want nothing more than a cup of coffee, a quick scroll through my emails, maybe a glance at the news or LinkedIn updates. But lately, I’ve noticed something strange: my feed feels… flat. It’s the same overly enthusiastic, “guru” tone everywhere, peppered with emojis, every word capitalized like it’s shouting at me. Honestly, it’s uninspiring. Social media is spammed by ChatGPT and Copilot worded posts. We keep posting content pretending it’s authentic, when the opposite is the case….

Why Now Is the Time to Plan Your Next Exhibition

Valentina Casasola

aug 28

3 min read

From global shows like ADIPEC and ONS to specialist events across renewables and geothermal, securing the right location, message, and execution takes time. That’s why experienced teams start now, not later. Our Exhibition checklist: more than just a To-Do List With years of experience, we’ve created the Project Neon Exhibition Checklist. This is not just a list – it’s a living, breathing framework designed to get you thinking and ensure no detail is overlooked. This checklist covers everything from the essentials (stand design, power requirements, and shipping deadlines), to the…

Maximise Your Conference Presence Off the Stand

Cathrine Pierce

aug 21

3 min read

Big industry events can feel like a game of visibility: who has the biggest stand, the flashiest booth, or the boldest giveaway? But here’s the truth – to really stand out it’s not all dependant on your presence on the show floor. By adopting a clever mix of creativity, visuals and a well strategized deployment plan, a wider campaign can help you get the best return on your investment. With the right mix of digital tactics, you can take your exhibition messages and campaigns beyond the show floor. Let’s explore…

How can your brand break into the Norwegian media?

Cathrine Pierce

aug 13

4 min read

If you’re an international company looking to enter Norway, visibility matters. But it needs to come through the right channels in a way that builds trust. In Norway, earned media still carries significant weight. It remains one of the most effective ways to establish credibility with investors, local partners, and future employees. So how do you get covered by a respected outlet like Dagens Næringsliv, Teknisk Ukeblad, Aftenposten or a regional newspaper? And does this kind of media coverage matter? Norwegians Still Read Traditional Media Outlets Norway has one of…

Pause. Reflect. Realign. Now it’s Q3, Is It Time to Rethink Your Strategy?

Joe Craven

jul 31

2 min read

There’s something about the middle of the year that invites reflection. Maybe it’s the summer slowdown, or the calendar whispering that you’re already in Q3. Whatever the reason, July is the perfect time to pause, take a breath, and ask the necessary question: Is our marketing strategy for 2025 still working? Often, the warning signs are subtle at first. Social engagement begins to dip, your posts aren’t sparking conversations, and your audience feels quieter than usual. At first, it might just seem like a seasonal lull. However, if you dig…

Craving Attention: How Food Brands Master the Art of Standing Out

Cathrine Pierce

jun 13

4 min read

This month, Stavanger’s Gladmat Festival returns. Drawing hundreds of thousands of visitors and over 100 food exhibitors. For brands, it’s more than a festival. It’s an opportunity to build connections and relevance. This isn’t just clever branding, it’s high-ROI strategy. When brands create cut through and align with memories, they drive loyalty, seasonal sales, and lasting relevance. The result? Long-term revenue growth. For CEOs, the message is clear: strategic marketing isn’t a cost – it’s a competitive investment. Being remembered beats being seen. And being chosen beats both… So as…

Brand Kits: The Right Formula for Consistent Brand Application

Joe Craven

jun 13

2 min read

Brand Consistency Without the Chaos Still digging through shared drives or Slack threads for the right logo? Or wondering if that blue is the blue? We get it. Keeping your brand consistent shouldn’t slow you down – and it doesn’t have to. That’s where Brand Kits come in. Think of them as mission control for your brand. They are one central place for all your essentials: logos, fonts, colours, templates, and usage rules. No more second-guessing. Just fast, confident, on-brand design every time. Make Brand Clarity Effortless Brand Kits don’t…

Beyond stock: how AI-generated images are transforming visual branding

Valentina Casasola

jun 05

4 min read

At Project Neon, we’re always exploring innovative ways to help our clients stand out. One of the most exciting tools in our creative arsenal today is AI-generated imagery. AI enables us to craft distinctive, brand-aligned imagery that captures the essence of a client’s business, audience, or sector, especially in environments that are difficult to access or represent. A smarter way to visualize the unseen Some environments are notoriously difficult to capture, like offshore oil rigs, remote industrial sites, and high-security facilities. Organising a photoshoot in these locations can be not only…