News & Insights

This is Norway – A market entry and growth guide for energy and maritime companies

Download the Guide In 2025, Norwegian oil and gas investment has remained at high levels as operators mature new field developments and sustain drilling activity across the Norwegian continental shelf….

Cathrine Pierce

nov 06

2 min read

From online brochure to online ecosystem – has your website evolved with the times?

Laura Lewis

nov 28

6 min read

The adoption and integration of AI tools have transformed how we find and engage with information. Generative tools are now embedded into our working lives, and “answer engines” are increasingly summarising results before a single website link appears. Where SEO and search engine ranking once kept marketing teams busy, the goal has now changed. Today, the golden ticket is ensuring that AI draws information from your website and not someone else’s. Let’s put this in context. Picture the scene: Erik, a production engineer in Stavanger, is tasked with finding an…

Networks that open doors

Cathrine Pierce

nov 20

4 min read

Morning Focus with Mari Danielsen Lunde Who helps you find your way when you step into a new industry or move to a new location? On Tuesday 18th November we opened our office doors, ensured everyone had a a coffee in hand and explored how professional communities can make the “hard to crack” maritime industry feel more open, steerable (pun intended) and human. Mari Danielsen Lunde, Shipping Operation Manager at Equinor and Board Member of The International Propeller Club of Norway talked about her own experience in this. Mari brings a career that stretches across energy and shipping, with international projects in Canada and South Korea….

Culture shift: comms Leading the Way

Cathrine Pierce

sep 25

4 min read

When was the last time you challenged your own practices? The willingness to rethink and reimagine is what makes communication such a powerful force for transformation. It was also a theme that came to life in our recent Morning Focus. We were joined by Ruth Siri Espedal Lycke, Head of Communications, Life Cycle at Aker Solutions, who gave us an inspiring answer, showcasing how internal communications is more than a function, it serves as a spark for culture change. Ruth brings decades of experience spanning journalism, corporate communications, and internal…

AI can write content, but here’s why the human touch still matters

Valentina Casasola

sep 25

6 min read

It’s a Monday morning in mid-September. First thing in the week, I want nothing more than a cup of coffee, a quick scroll through my emails, maybe a glance at the news or LinkedIn updates. But lately, I’ve noticed something strange: my feed feels… flat. It’s the same overly enthusiastic, “guru” tone everywhere, peppered with emojis, every word capitalized like it’s shouting at me. Honestly, it’s uninspiring. Social media is spammed by ChatGPT and Copilot worded posts. We keep posting content pretending it’s authentic, when the opposite is the case….

Why Now Is the Time to Plan Your Next Exhibition

Valentina Casasola

aug 28

3 min read

From global shows like ADIPEC and ONS to specialist events across renewables and geothermal, securing the right location, message, and execution takes time. That’s why experienced teams start now, not later. Our Exhibition checklist: more than just a To-Do List With years of experience, we’ve created the Project Neon Exhibition Checklist. This is not just a list – it’s a living, breathing framework designed to get you thinking and ensure no detail is overlooked. This checklist covers everything from the essentials (stand design, power requirements, and shipping deadlines), to the…

Maximise Your Conference Presence Off the Stand

Cathrine Pierce

aug 21

3 min read

Big industry events can feel like a game of visibility: who has the biggest stand, the flashiest booth, or the boldest giveaway? But here’s the truth – to really stand out it’s not all dependant on your presence on the show floor. By adopting a clever mix of creativity, visuals and a well strategized deployment plan, a wider campaign can help you get the best return on your investment. With the right mix of digital tactics, you can take your exhibition messages and campaigns beyond the show floor. Let’s explore…

How can your brand break into the Norwegian media?

Cathrine Pierce

aug 13

4 min read

If you’re an international company looking to enter Norway, visibility matters. But it needs to come through the right channels in a way that builds trust. In Norway, earned media still carries significant weight. It remains one of the most effective ways to establish credibility with investors, local partners, and future employees. So how do you get covered by a respected outlet like Dagens Næringsliv, Teknisk Ukeblad, Aftenposten or a regional newspaper? And does this kind of media coverage matter? Norwegians Still Read Traditional Media Outlets Norway has one of…

Pause. Reflect. Realign. Now it’s Q3, Is It Time to Rethink Your Strategy?

Joe Craven

jul 31

2 min read

There’s something about the middle of the year that invites reflection. Maybe it’s the summer slowdown, or the calendar whispering that you’re already in Q3. Whatever the reason, July is the perfect time to pause, take a breath, and ask the necessary question: Is our marketing strategy for 2025 still working? Often, the warning signs are subtle at first. Social engagement begins to dip, your posts aren’t sparking conversations, and your audience feels quieter than usual. At first, it might just seem like a seasonal lull. However, if you dig…